Ah, the life of a food critic. While it is true that they get sent to some of the higher end places in the city, they also have to go and review food courts in malls too. After all, a lot of people go to these places to take a break from their shopping trips. There are good courts, bad courts, courts that are run by owners of the mall itself and those that allow third party restaurateurs to work with them. All of them have one need that is common no matter what type of place it is. They need people in them.
They need pedestrians to come in off the streets to shop at the mall and then come down to the food court to relax. To do this, the court needs to be placed in the ideal location. It has to be easily accessible in order to attract more customers to it. This isn’t a problem for online stores like Laybyland but is necessary for other, physical malls all over the world.
They Are Situational Generators Of Traffic
Food courts are typically the busiest when it is lunchtime for the general population. While there is bound to be a certain number of people in it at any time, the highest number of people comes in when the body says. “Hey, it is time to go eat.” Because of this rather unusual method of making people come into that area of the mall, you need to make sure that when you are designing the location of the food court, that you place it somewhere without thinking about the traffic it can generate for that part of the mall. The truth is that it is going to be highly situational, and it is going to rely more on the traffic from the wing of the mall it is in than the traffic it can make for the wing.
Seating Is a Huge Issue
One of the biggest problems during the peak hours when the court is full is that there simply aren’t enough places for all of those people to sit. Without available seating options people are going to turn away and lead to a loss of business. This is strange because most of the food courts in malls today are barely 3 years old. So why aren’t there enough places to sit? The answer is that the designer of the place forgot or neglected to future proof the food court. The number of people is only going to grow as the years go by. If there is only a limited number of seats in the place, there is automatically going to be a limit to the amount of sales that can be made in a certain day.
Another issue is that most of the independent eateries that pop up in a food court are less than amazing and therefore fail to generate enough income. You can’t place a small business restaurant next to something like Burger King and expect it to be able to compete. Make sure you place your kiosks properly to get the most out of each one.